Addition of Poles
:-
Addition of poles to open loop transfer function has
the effect of shifting the root locus to the right side in S-plane i.e lowering
the relative stability and slowing down the settling of the response (increase
of settling time).

Addition of Zeros
:-
Addition of zeros to open loop transfer function has
the effect of shifting the root locus to the left side in S-plane i.e increasing
the relative stability and speeding up the settling of the response (decrease
of settling time).
